There may be a lot of rain in the forecast lately, but Spring is definitely on the way – along with Spring Break – and with it comes the hopes of the occasional lovely sunny day. If you know Jeff and Sara, you know we enjoy exploring the majesty of the Pacific Northwest — and […]
Tag Archives: customers

The New Face of Marketing
It’s no secret that the world of marketing has changed vastly over the last several years. The “do not call” list has put an end to those dinner-time telemarketing calls. The amount of paper junk mail has decreased, while e-mail SPAM has increased dramatically. More people are ditching brick-and-mortar stores for online shopping. Social media […]

Customer Loyalty: Behavioral vs. Emotional
Whenever the topic of the most important sales and marketing issues for a business comes up in conversation, customer loyalty is always at or near the top of everyone’s list. It makes sense. After all, how much easier is it to sell your product or service to someone who already knows and trusts your brand? […]