Tag Archives: marketing

Print: A Tradition That Lives On

The masses have been proclaiming the death of print for years now; decades ago, with the advent of home computers and desktop printers, people warned us that print was on its way out and the printing side of our business would soon be dead in the water. We can safely tell you it is alive […]

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More Ideas for Book Promotions

Last week, we featured some real-life examples of projects we’ve done for authors and publishers looking to promote their books. And in the past, we’ve talked about some popular promotional product ideas for books and authors. Today, we want to share even more! These are some of our favorite ideas for authors and/or publishers to […]

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New Product Spotlight: “The Cup”

Trends in promotional drinkware are always changing. In the last year, mason jars and mason jar-style drinkware have become hugely popular, and there are plenty of fun options to consider. We’ve seen acrylic wine “sippy cup” tumblers. Ever-changing water bottle styles in BPA-free acrylic, glass, and stainless steel. Ceramic and acrylic coffee cups styled to […]

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Marketing Resources (We Have Them!)

I’m sure you’ve heard an older person tell a younger one that “I’ve forgotten more than you’ve learned.” Well, here’s my true confession . . . I graduated with a degree in Marketing, and literally forgot that fact for almost 25 years. I was sitting in a client’s office a few years ago, and I […]

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Excited About Doing Business (Again)

After 30+ years in the same business, things can become old, mundane, stale, or just about any other adjective that comes to mind. In my case, that “other” adjective is “exciting.”  And I owe that feeling to my daughter Sara – you know, the redhead who is my co-worker these days. When Sara and I […]

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Make the Most of Your Promotional Products

We talk a lot here about promotional products — after all, they are a large part of your business. But aside from the various ways these products can be used, there are some key ways to make sure you are using them to your best advantage. Here are some tips we’ve picked up from years […]

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Top 12 Uses for Promotional Products

So now that you’ve got your logo on a promotional product … what the heck do you do with it? We admit, it is REALLY fun to imagine all the fun products you can slap your logo or custom design onto. But unless you have a plan on how to use that product after it’s […]

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The New Face of Marketing

It’s no secret that the world of marketing has changed vastly over the last several years. The “do not call” list has put an end to those dinner-time telemarketing calls. The amount of paper junk mail has decreased, while e-mail SPAM has increased dramatically. More people are ditching brick-and-mortar stores for online shopping. Social media […]

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Review: The Unbreakable Rules of Marketing by Cathey Armillas & Jeff Berry

Sara and I recently had the pleasure of hearing marketing expert Cathey Armillas speak at a Portland Business Alliance event. She spent about 15 minutes going over a successful marketing campaign she’d undertaken in her career, and how it applied to the 9 1/2 “Unbreakable Rules of Marketing” she touts in her book. I was […]

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T-Jag’s First Roadtrip

This summer, the Jag team has made a couple of road trips to some of our favorite vacation spots in the Pacific Northwest. We weren’t actually on vacation, but meeting with some of our latest business connections! While T-Jag (our new dinosaur mascot & “Director of Awesome”) was upset we forgot to bring him with […]

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