The Power of Proofreading

No doubt, the idea of reading a contract before signing it was something you learned very early in life. After all, if you don’t read it, there’s no way to protect yourself from what may be untenable terms and/or conditions.

univerisity typoThe same is true of proofs for printing and promotional products. Missouri State University should have known better, but as you will soon learn from this article, read and review proofs carefully before approving them:

Employees at Missouri State University forgot to do their homework on an order of promotional bags that were given out to students this year. About 6,000 canvas book bags with the school mascot and misspelling “Univeristy” were given to students from the university bookstore.

According to the Springfield News-Leader, MSU spent $70,844 on an order of 17,800 book bags, which were given free of charge to students who pre-ordered their textbooks from the bookstore. In addition to the 6,000 given to students, another 2,500 were destroyed by the university. The school reports that the other half of the order has the correct spelling and will be given out to students in the fall 2013 semester.

Read more here.

In our business, this old adage applies: “There’s never enough time to do it right; there’s always enough time to do it over.”

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Trackbacks/Pingbacks

  1. Proofreading can save face … and money | Jag Forms - July 29, 2014

    […] This isn’t the first time we’ve heard about embarrassing and expensive mistakes caused by proofreading – just look at what happened at the Missouri State University a few years ago. […]

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