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Think about your wardrobe. Chances are, you’ve got a drawer or corner of your closet crammed with t-shirts, from which you will choose one to wear at least a few times each week. T-shirts are a staple clothing item — and they’re also a really great way to promote your brand.

Custom t-shirts are nothing new, but there are a few key things to remember when ordering custom t-shirts to max out how your message is shared. Here are some of the top uses for custom t-shirts:

Brand Awareness

Who are you as a company or business? What public image do you present? Custom t-shirts that promote your business with a stylish design are a great way to build brand awareness. First, if people like the design, they are going to want to wear your shirts in public. That’s free advertising. And secondly, a stylish t-shirt design carves out an identity for your business. Which leads us to the next item on this list …

Stand Out

If you’ve got a brand identity that resonates with people so much they will walk around with your company name on their chest, then you’ve got a surefire way to stand out from your competition. This also goes back to the key point made above: make sure you have a stylish design that people will want to wear and that resonates with your audience!

Events

Whether creating custom t-shirts for resale or distribution to participants, events are the perfect time to bust out a custom t-shirt. They help attendees or visitors connect the dots between your business and the specific event, act as a keepsake and a reminder of annual events, and help spread the word after the fact to others who might be interested in attending future events.

Uniforms

T-shirts are a quick, easy and comfy option for employee uniforms — be it at a casual volunteer-day event, or for day-to-day wear at your business.

Giveaways

A gift that also promotes your business is a win-win … the recipient gets a free shirt, and you get to spread the word about your company! T-shirts make great freebies for employees, clients, and prospects alike.

A Few Reminders

When ordering t-shirts, price is always important — but to have a successful clothing item, so is style and fit. Remember to consider these options:

1. Fit
   Women don’t want a boxy men’s t-shirt! There are plenty of stylish t-shirts fitted for a woman’s body, with coordinating men’s styles.
2. Fabric
   Lots of people want a soft, almost vintage-feel to their t-shirts. If that’s the case, steer clear of 100% cotton and go for a cotton-poly blend instead. Tagless t-shirts are also becoming increasingly popular
3. Design
   As stated previously in this article, your t-shirt design needs to be stylish and trendy if you want people to actually wear it! (See the photo above for a very cool design one of our clients came up with earlier this year.) A good design can still be cost-effective for imprinting; we’re happy to discuss ideas with you at any time.

Got questions about ordering custom t-shirts? Give us a call or drop us an email any time. We’re happy to chat with you!