In its 30 year history, Jag has had 3 versions of its logo (well, 4 if you count our special 30th anniversary logo). Here’s a look at how the logo has evolved over the years:
This is one of the first versions of the Jag logo, although the original did not have the words “Printing – Promotional Products – Logo’d Apparel” at the bottom, as the latter two were services Jag added over time. When Jag first started, Jeff sold primarily business forms (hence the longer company name “Jag Forms”) and eventually moved into commercial printing, promotional products, and logo’d apparel at the request of his clients. (The move seemed natural, since we already had their artwork!)
The jaguar was a natural icon to work with based on the name Jag, which — as we mentioned in our post “30 Fun Facts about Jag” — came from Jeff’s initials.
In 2006, the Jag logo got its first major overhaul — coincidentally, inspired by the company’s 20th anniversary. This logo appeared on 20th anniversary wine bottles and eventually was incorporated as the company’s new logo across all mediums.
This was also the first time Jeff’s son & Sara’s brother Brian tackled a redesign of the Jag logo. He was in college at the time, studying graphic design. He has since worked for a variety of design firms and professional sports teams as their designer, before launching his own company Brian Gundell Graphic Design in 2015.
In 2012, when Sara joined the company, Brian took another stab at the logo, updating the look and feel, and streamlining the overall design. (Making the jaguar a little less clunky, eliminating the box, and switching to a cleaner, more modern typeface for the lettering.)
If you look closely, you’ll notice the color of the logo also changed slightly with this iteration. That was Sara’s request, to move to a slightly more modern shade of green.
And of course, proving that it pays to have a graphic designer in the family, Brian created this special 30th anniversary treatment of our logo for this year’s special celebration. We’ve incorporated the anniversary logo across our website and social media accounts, as well as using it on some promotional goodies we’re giving out throughout the year.
For this look, Brian took his inspiration from breweries (of which there are many in the Portland, OR area), since we wanted to use a beer theme for the coordinating promotional items: growlers, pint glasses & paperboard coasters.
Jag Forms 
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