It’s no secret that the world of marketing has changed vastly over the last several years. The “do not call” list has put an end to those dinner-time telemarketing calls. The amount of paper junk mail has decreased, while e-mail SPAM has increased dramatically. More people are ditching brick-and-mortar stores for online shopping. Social media […]
Tag Archives: business
Review: The Unbreakable Rules of Marketing by Cathey Armillas & Jeff Berry
Sara and I recently had the pleasure of hearing marketing expert Cathey Armillas speak at a Portland Business Alliance event. She spent about 15 minutes going over a successful marketing campaign she’d undertaken in her career, and how it applied to the 9 1/2 “Unbreakable Rules of Marketing” she touts in her book. I was […]
The Padfolio Grows Up
For years, the “padfolio” (also called a portfolio) has been a standard in the business world. Companies often would purchase custom-imprinted padfolios as gifts for employees or as thank yous for favorite clients. The standard padfolio was an easy way to transport notes from meeting to meeting, in one place. But as the business world […]
Customer Loyalty: Behavioral vs. Emotional
Whenever the topic of the most important sales and marketing issues for a business comes up in conversation, customer loyalty is always at or near the top of everyone’s list. It makes sense. After all, how much easier is it to sell your product or service to someone who already knows and trusts your brand? […]
Jag Forms 