QR Codes: Yay or nay?

Here is an interesting perspective on the negative aspects of QR (quick response) bar codes for marketing products and services:

Perhaps the biggest crime with QR codes is that most do not include any kind of call to action. They’re just there, with no further information or incentive. It’s marketing 101: define your value proposition to your customer. QR codes do the opposite, asking for your attention before providing you any reason to give it.

The article goes on to list two additional complaints about QR codes, namely:

  1. QR codes are ugly (especially on promotional products)
  2. They aren’t actually quick to use!

Everyone knows that too much of a good thing can become a bad thing, and I think QR codes fall into this category. Remember, that effective and successful marketing requires a specific and targeted approach, and should focus on achieving a specific set of desired results. To me, QR codes have become the new poster child for “Ready-Fire-Aim” (i.e. shotgun) marketing.

We’d love to hear your thoughts after reading this article.

– Jeff, Jag Founder & President

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One Comment on “QR Codes: Yay or nay?”

  1. Miss Librarian 2010 July 18, 2012 at 8:32 am #

    I really think it depends on what you’re using them for. I use them at the library to direct to our Facebook page. I do say, “Find us on Facebook” with the code. It seems to be helpful. Pros: free to use, takes up little space. Cons: unattractive, only useful to those with the capability/interest to scan them. It’s not a project I would put a lot of energy into, but for simple things, I like them.

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